Helvetica Forever

About

Lars Müller's Helvetica Forever is the definitive history of the world's most-used typeface — from Max Miedinger and Eduard Hoffmann's 1957 Haas'sche Schriftgiesserei drawings through Neue Helvetica, Helvetica Now, and the corporate identities it quietly shaped. The book runs 208 pages of archival specimens, letter-form studies, and interviews, set in — of course — Helvetica, on uncoated stock that lets the ink sit rather than shine. It's a study in what a single typeface can become when a design culture agrees to keep refining it, and a reference every studio shelf should carry.

Zurich publisher of essential design monographs.